Branding, Creating, and Content Marketing

A free guide from your local, raccoon-loving, content-creating weirdo

This course will take you through the basics of content marketing. From building your brand identity to creating content to getting it all out there.

Best part is, it's free. I hope this guide serves you well! If you have any questions along the way, get in touch, or start a discussion in-course.
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Course curriculum

  • 1

    Welcome!

    • A message from the creator
    • Before we begin...
  • 2

    Branding 101

    • What's in a brand?
    • Branding yourself
    • Names, Handles, and Voice
    • Engagement and Creativity
  • 3

    Visual Identity

    • You Can Put Makeup on a Pig...
    • Dressing the Part
    • What Makes a Good Logo?
    • Web Design
    • Photos and Videos
    • Graphic Design
  • 4

    Content Creation

    • Just an Overview
    • Logos
    • Websites
    • Photography
    • Video Production
    • Graphic Design
    • Resources for Content Creation
  • 5

    The Basics of Marketing

    • Inbound vs Outbound
    • But first...!
    • Content
    • Consistency.
    • Creativity.
    • Curation.
    • Paid Distribution
    • Analyzing & Retargeting
    • A Few Takeaways
  • 6

    Instagram

    • Welcome to the Gram
    • Posts
    • Engaging
    • Stories
    • IGTV
  • 7

    Facebook

    • Getting Started
    • Basic Strategy
  • 8

    Coming Up Next

    • Next Chapters
  • 9

    Before You Go...

    • A quick survey
    • THIS IS ALL TOO MUCH!!!
    • Course Roadmap

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